com 6 Like. Tom: Howdy, and welcome to another British Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. GA4, you can tell from their reporting, is really trying to shift everyone's reporting from sessions to users. A cheap-ass whiteboard (a poor imitation of the high-end porcelain wonder in use today). The lessons Rand has learned from building and growing Moz are almost old enough to drive. Your all-in-one suite of SEO essentials. Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved SEO Expert Quiz. Step 2: Install browser extensions. Visualizing the Marketing Funnel. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. runtests. g. Outreach. In today's Whiteboard Friday, master technical SEO Paul Shapiro shares why it's so important for SEOs and marketers to take the programming plunge, explains key concepts, and helps you determine the best course of action for you to get started when it comes to leveling up your technical prowess. Welcome to another edition of Whiteboard Friday. Gather Your SEO Data. In this Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. A great example is sessions. You can do the same thing with images. As of this filming, both tools still exist. We've included some of our favorite episodes here, and find. g. Compare SEO Products See which Moz SEO solution best meets your business needs. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I want to welcome you to my first recording from Whiteboard Friday Studio Chicago, aka my basement. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. . #1. Moz was the first & remains the most trusted SEO company. e. 1. However, many of our client's needs don't seem to be. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. Every test should be repeatable and repeated multiple times. The one thing any good marketer appreciates more than a mention of their brand is a link back to their own domains. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy,. Whiteboard Friday | SEO Reporting. runtests. Moz Local Raise your local SEO visibility with complete local SEO management. Thank you so much for checking out this Whiteboard Friday. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $ (BIN)/gmp-fake. You can see the "Resources" section on the left side menu. See moreHow to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. 15 SEO Best Practices for Structuring URLs. 8 Activated is a fully customizable window that fixes the use of a kit to solve and restore every type of problem that gets there. On a page that is dedicated, for example, car sales, a link to a page replacement tires will be more relevant if we put a link to a page of. Firms that practice SEO can vary; some have a highly specialized focus. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Hey, Moz fans. … Howdy, Moz fans. Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan. Categories: Analytics and Reporting Tools. There are those 10% of queries we can get some of our branded search queries through there. Optimize for page speed. A Content Engine that Drives Revenue — Whiteboard Friday moz. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Jim Collin's Piece on Big, Hairy, Audacious Goals (ranks for BHAG) Long-form articles. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. Click on it to open a high-resolution image in a new tab! Try Moz Pro free for 30 days! Video transcription. They do have bounce rate. Open the first crawl of your current site and make a copy. Link Building | Whiteboard Friday. Second thing, engagement rate is a new metric in GA4. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. The Greatest Misconception in Content Marketing. For emulating Googlebot (the links are the same whether you use Chrome or Canary): User-Agent Switcher. They don't know whether to direct the link metrics (trust, authority, anchor text, link equity, etc. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. Howdy, Moz fans. You build so you never search for another app to solve any problem. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. What I do is I set up a contest where they write a blog post about guitars and link back to our site in question. Maybe you're starting a. Well, guess what? You can use the hash in the URL. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. 15 SEO Best Practices for Structuring URLs. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Whiteboard Friday Recap 2023: AI Edition. The first one is best of keyword. Have you always wondered how to talk to decision-makers about how you can turn their problems into SEO solutions? 🤩 Look no further than this new Whiteboard Friday. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. In today’s episode of Whiteboard Friday, digital marketing expert Amanda Milligan walks you through the three parts that make up a content funnel for building. Title, URL, & description to draw high click-through-rate (CTR) in the rankings. In fact, I think a natural link profile only has a small subset of its links coming with anchor text rich keywords. You go in and you take a look at every single tag, every single trigger, and every single variable. They did recently announce it. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a. At #MozCon 2023, Ziff Davis’ Moz launched Brand Authority, a first-to-market metric that accurately measures online brand strength and supercharges competitive analysis to spot threats. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Compare SEO Products. Machine learning — a branch of artificial intelligence that studies the automatic improvement of computer algorithms — might seem far outside the scope of your SEO work. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Using a Vibe Interactive Whiteboard for Effective Brainstorming. MozBar: The essential SEO toolbar. When creating this map, we cluster keywords (put related keywords into groups), so we know exactly what pages to create in terms of landing pages, blog articles, services pages, or collections and products. The biggest challenges of shooting in front of a whiteboard are the reflections and glare. 4. In this week's edition of Local Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings. Optimize for the business goal without sacrificing one and two. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. A vanity URL could be a completely unique URL totally removed from your main URL. 3. A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. Whiteboard Friday. On this week's Whiteboard Friday, two members of the SEOmoz Help Team will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team. 4. )Blog posts and those could have regular updates or be republished on a regular basis. This week we're going to chat about keyword ranking reports. This is a powerful thing. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting,. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. It's something that should be maximized. They really can. 1. Set the groundwork Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Light the whiteboard 3. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Google measures these kinds of things. 99% of the time work really well together. Your brand name, domain name, and founder's/execs names. So basically, indexing content is not that hard in Google. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. So if that person ever gets quoted, you can go along and take a look at that. Hey, Moz fans, it's Dr. Now. Instant downloads and streaming to your computer, tablet, or mobile device. STAT SERP tracking and analytics for enterprise SEO experts. Search marketers can't get our important work implemented if we can't prove that it's worth the investment to our higher-ups. New Releases Get the scoop on the latest and greatest from Moz. GA4 Setup Checklist: Set up a GA4 property. Today we're going to be talking about app search. Across the board, what we've seen is that paid searches on average, in all of Google, gets between 2% and 3% of all clicks, of all searches result in a paid click. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. I started doing SEO in 2016, and today I worked at a large outdoor specialty retailer helping make our strategies for technical SEO come alive. Live & Dare's Benefits of Meditation (ranks for Meditation Benefits) Short-form evergreen content and articles. 3. In our last episode of 2022, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content. 26 / 1,100 = 11. Welcome to another edition of Whiteboard Friday. Someone's performed a search for air conditioners. Whiteboard Friday. No sign-up or registration is required. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. Total SOV = 127. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Both sessions and users are collected slightly differently. Repeatable content ideas. These journey maps can help to unite all of the different parts of the organization. This can easily be fixed in your . There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. Under this section, click on "Secrets. Visual Search Optimization — Whiteboard Friday. But you're going to have to tweak this. Whiteboard will open a text-editor in a new tab. Whiteboard Friday | SEO Reporting. Option B, of course, being subdomains. Welcome to another edition of Whiteboard Friday. Then, we were able to. Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. Compare SEO Products 3. In my opinion, these concerns are largely unfounded. Configure custom events (if needed. If you haven't added the remarketing search snippet to your site, you'll want to select "Define a list of visitors by placing a new tag on your site. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. URL Inspection / Fetch & Render. This week we're chatting about finding sites that your audience visits so that you can better market to them. For some tasks though, a free tool often gets the job done. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. , review stars for product ratings)Duplicate content can present three main issues for search engines: They don't know which version (s) to include/exclude from their indices. Join Us! By: Amin Forout. Here is a screenshot of the whiteboard used in today's video: Video Transcription "Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. I installed five browser extensions and a bookmarklet on my Googlebot browser. Tom: Howdy, Moz fans, and welcome to British Whiteboard Friday. Moz is probably the most famous SEO-focused. . Use this step-by-step…Google's Search Suggest automatically recommends popular searches as you type your query into the search field. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. You're going to want to do a crawl. Avg. Pageviews - The number of times that page has been viewed, even if it’s a repeat view. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. November 20, 2023. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. Download now. Configure Enhanced Measurements. How SEOs Can Help. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges. The Moz Story Moz was the first & remains the most trusted SEO company. First, someone writes up the main points on a whiteboard. Just add _gaq. In this week's edition of Whiteboard Friday with Tom Mansell, you'll learn how you can get started with SEO forecasting today with just four things! #WhiteboardFriday 36 1. SEOmoz Google Analytics Setup. understanding the big-picture search trends to making sure your SEO goals jive. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. People are scared for a number of reasons; they worry that linking out could: Harm their reputation. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. Today I'll be talking to you about the next search intent. For more information, see Manage data for Microsoft Whiteboard. Best. But for a quick check, I find it easier to use a Kalicube Knowledge Graph API Explorer. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use? Whiteboard Friday | Content Marketing. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. It can also help people who are responsible for delivering the rest of the customer experience. Needless to say, I managed to pencil it in my schedule after regaining consciousness. This week, we're talking about advanced on-page optimization. This Whiteboard Friday delves into the pros and cons of targeting top ranking sites for links, and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page 1 of. We've included some of our favorite episodes here, and find. Welcome to the latest edition of Whiteboard Friday. . Moz Local Raise your local SEO visibility with complete local SEO management. I'm going to put my keyword in the URL", those kinds of things. I'll list the extensions, then advise on settings and why I use them. 4. Branding | Whiteboard Friday. In order to complete the tracking, you’ll need to locate your site’s query parameter. I'm Cyrus Shepard. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. Number one: You have to be willing to invest more and for longer than in non-flywheel tactics. The Beginner's Guide to Content Marketing : If you’re brand new to. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. You find resources that list Xs, and there's usually either an author or some process for submission, but you don't have to beg for links. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise. Part 1: Beginner’s Guide to Data Storytelling for Digital Marketing Consultants and Analysts - Elements, skills, and components of action-provoking data stories. This is the final installment of the three-part series of Whiteboard Fridays with Helen Pollitt on how to work better with folks within. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. The next step in conversion rate optimization is to know your audience. In a new browser tab, open your website. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. I want to make sure I am doing all the right things in the right order, that I have got everything set up, and my website is not yet ranking. This one comes to us via submission from email. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. I think a lot of the way we think about using ChatGPT is only a content creator but I think that's a more limiting belief. November 22, 2023. 4. SEO is a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in the organic search results. But for marketers, TikTok's greatest asset lies in its algorithm. I'll list the extensions, then advise on settings and why I use them. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. I wanted to share something with you that has been really powerful for the businesses we've been working with in the last year or so about building community. Check out Google Maps if you're in local. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Today I'm going to talk a little bit about the SEO slog. It’s like a foetal version of the beast it would grow to become. There's way to do that with option B and with option C. Get the free checklist! We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. Today we are going over part three of our three-part series all about featured snippets. Consistency is key in the classroom. It's such an easy thing to do. Specifically, the example I want to use is Twitter images, since that was our most recent focus. Also set up Google alerts for the name of that person. Moz API Power your SEO with our index of over 44 trillion links. ) Site speed is a very easy setup and only includes adding one line of code to track how long it takes your pages to load. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. " Click on the whiteboard image above to open a high resolution version in a new tab! Hello, and welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Moz’s laid back approach is a great alternative to an expensive, highly produced series. Go from basic to a more advanced content strategy with Azeem in this Whiteboard. In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. Log File Analysis 101. Case Studies Explore how Moz drives ROI with a proven track record of success. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. They have en. org, de. It was starting at about mid-November. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Moz’s Content Creation Uses a Recognizable Image Concept. Then, I'm going to get into the product. Know which featured snippet keywords you rank on page one for. It's not a high bar, a high barrier to entry to say you need good, unique content. SERP tracking and analytics for enterprise SEO experts. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. Raise your local SEO visibility with complete local SEO management. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. In this Whiteboard Friday, Rand covers the tactics that will help your content. Contrary to popular opinion, high ranking pages aren't always the best targets for link building. Join Us! By: Angela Petteys. Moz API Power your SEO with our index of over 44 trillion links. Whiteboard Friday. Whiteboard Friday. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. This week we're going to chat about on-page SEO, keyword targeting but beyond keyword targeting into all the realms of the things that we need to optimize on an individual URL in order to have the best chance of success in the search engines in 2016. This, my SEO friends, is that checklist. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. The simplest and fastest is probably the URL Inspection tool. So my name is Bethan Vincent, and I'm the Managing Partner at Open Velocity and I'm. Today, so glad that you can join us. Identifying, Fixing, and Preventing Cannibalization — Whiteboard Friday. Cyber SaleClick on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. See which Moz SEO solution best meets your business needs. As you can see, the foundation of good SEO begins with ensuring crawl accessibility, and moves up from there. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. This Playlist is made up of all the Whiteboard Fridays that have been created by the amazing Moz team! Be sure to check them out on Google+ here: Build a story tracker from your report findings. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. The session, for many, many years, has been the core unit of Analytics data. So this is something where we've actually seen the caption be more important than the alt attribute when it comes to Image Search. Допис учасника Moz Moz 158 409 послідовників 5міс. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Discover actionable steps to ensure your GA4 is optimized for long-term tracking success, empowering you. I am not an AV guy, so this has taken a little while longer than I had hoped. External participants, including. He wanted to know, since he's working on a content strategy, working. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. to-do lists , memo or any thing which you may forget. Build Your Keyword Tool with Python and ChatGPT: A Subreddit Insights Guide: Learn to create SEO Chrome extensions with ChatGPT. When people search for our brands, they're often looking for something. Shitty camera, lighting and sound. Tom Mansell. In here, we need to: Click "Channel Groupings," select "Create a custom channel grouping". In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. 10am. Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. But it is in GA4. 4. A vanity URL could be a completely unique URL totally removed from your main URL. Then, that way, it becomes a one-to-many thing rather than a one-to-one thing. New Feature: Moz ProIt's self-reinforcing. It eliminates the need to set up and break down multiple interview shots, so it’s a great option for shooting a bunch of people quickly. In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. In today’s Whiteboard Friday, Tom explains some of the common mistakes SEOs make when doing keyword research that are easy to fix, many of which come from metrics like search volume, click-through rate, and difficulty. They measure this pogo-sticking, and they come up with essentially, this is a very simplistic representation of what actually happens, but X% of people pogo stick away from IT Boston in their first 5 seconds of visiting the site, Y% do it for this BuzzFeed page, and Z% do it for IT 101. 25% * 1,000 = 92. How to Create 8 Million SEO Test Ideas Using ChatGPT — Whiteboard Friday. In today's Whiteboard Friday, Rand. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I'm a user researcher here at Moz, and I'm excited to join you today for another edition of Whiteboard Friday. Blog posts and those could have regular updates or be republished on a regular basis. Since then, it's grown to millions of views and the videos have helped trained thousands of SEOs. 1. See critical SEO metrics as you browse the web with. This week we're going to chat about being intentional about the content investments that you make. Rand mentioned internal linking a few months ago before Penguin even hit, back when we were. Problem is almost everyone can get here.